Sunday, June 14, 2015

Target Beauty Box Review, Summer 2015

It's really interesting to note how some of the big box retailers are jumping on the subscription box bandwagon, particularly in the HBA category.  Walmart and Target are in a dead heat with their quarterly boxes and I think it's fairly safe to assume we'll be seeing other retailers at least toying with this concept.  At $7.00, Target's Beauty Box is $2 more than Walmart's box but I'd say the overall retail values and product mix are similar. Target has recently changed their packaging to a sleek black box that has a bit more upscale appeal.

The Summer box is now sold out, but of course, Target would like you to know that all these products are available individually on their site.  So, I will include the retail prices in case you're interested.  This box contained five items, three of which appear to be full sized and two which look like luxury samples.  They also included a $3 off coupon for any beauty purchase of $15 or more, which is a nice perk.

This lipstick is from Revlon's new Ultra HD line which uses a wax-free gel technology to produce true color clarity.  This line comes in 20 shades; I received #875, "Gladiolus", an intense red shade.  Not sure I can pull off such a strong color so this may get gifted.  Retail $7.99

The second item is a package of three nail polish remover pads from Cutex.  These strengthen and condition and contain botanical oils.  A 10-count package is $3.99 so I estimate the retail value of this at about $1.20.

There is a 2 oz. sample of Fekkai's Brilliant Glossing Styling Creme.  This salon-quality product contains olive oil which leaves hair sleek and shiny.  Since this is exactly half the size of the full size version which retails for $19.99, I estimate its value at $10.00.

This nail polish from Sinful Colors is in the shade 1122, Energetic Red.  This is a strong red with a bit of pink to it.  (Much stronger color than the photo shows!)  I took an instant dislike to this shade so it will be going elsewhere.  At a retail value of $1.99, I don't think I'm missing out!

The last item is my favorite, a dark circle correcting eye cream from Olay Regenerist. This comes with a pump applicator in a see-through bottle. There is a cool "hydraswirl" inside which is said to instantly hydrate the eye area and reduce the appearance of dark circles. It sure gets points for great packaging! Even better, it's full size!  Retail $23.99

There's really no question about the incredible value of this box.  The Olay eye cream alone is worth more than THREE times what I paid!  Altogether, the total retail value (including the coupon) is about $48.17.  The only disappointing product to me is the nail polish but since it has the least value, I'm certainly not complaining.  Eye creams are expensive which makes me reluctant to try new ones so I'm especially happy to try the new Olay product.

It isn't clear yet how committed Target is to its Beauty Box program.  These boxes have been around for about a year now and I assume the next one will arrive in late August.  Keep an eye on my Facebook page for a heads up when the next box is available for purchase. Word to the wise...drop everything and GO when you get the word; these boxes sell out very quickly.  Target's Beauty Boxes have been consistently good and are well worth stalking!

Thanks for reading,


P.S.  Target also had a Father's Day box for just $5.00.  It too sold out quickly but is evidence that they are experimenting with this type of marketing...another reason to keep an eye out for their new boxes!

Disclosure:  Views and opinions expressed in this blog are strictly my own.  Product discussed in this post was purchased by Lone Star Shopper. Post may contain referral or affiliate links.

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