The quilted red faux patent leather cosmetic bag has a cute lips shaped zipper pull with the Ipsy logo.
Marc Anthony has an interesting new line of hair products. This Deep Nourishing Conditioning Treatment is the first one that I've seen in a beauty subscription. This hydrating formula contains shea butter and coconut oil and is sulfate free. At 1.69 oz., this is quite a generous sample.
There is a Model Co Illusion Lip Liner in a bubblegum pink color. Although it's a beautiful color, I don't wear this shade very often so will gift this to someone better able to pull it off.
This eye shadow palette from Michelle Phan's brand "em" is a mystery to me. It is not shown on the December review page on Ipsy's site and I did not purchase it with points. As a full size item with a retail price of $28, it is easily the most valuable product in this bag. I believe it is also the first "em" cosmetic I've ever received. The shades are lovely neutrals; this is a versatile palette that almost anyone could use.
This mini nail polish comes from Formula X, a brand I've never tried. The shade is called "Revved Up"; it's a pretty gold micro shimmer.
From Pacifica comes a full size lipstick in their "Power of Love" line. The shade is called "Nudie Red" but looks like a very wearable mauve to me.
The last item is an Anti-Aging Lip & Hand Polish from Jersey Shore Spa in Vanilla Bean scent. It contains Vitamin E and jojoba oil and works to hydrate and exfoliate lips and hands. I'm not sure if this is full size but if not, it's a very generous sample.
Although I did not look up the retail value of every item, it's safe to say the total value of this bag exceeds $50. Not bad for just $10! By keeping its business model lean and mean, Ipsy seems to have achieved a level of agility that makes such a value multiple possible. Unlike most other beauty boxes, Ipsy sends a constantly evolving array of brands, a sure indicator of this company's market influence.
To sign up for Ipsy, click here to get started. This is one time you WILL get more than you paid for! An Ipsy subscription also makes a great gift for anybody who likes to play with makeup.
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Disclosure: Views and opinions expressed in this blog are strictly my own. Product discussed in this post was purchased by Lone Star Shopper. Post may contain referral or affiliate links.